Craig Guttmann,

President, Algood Caster Innovations

13
Apr
2022

Our employees: our greatest investment

While everyone in the manufacturing sector and the business world is consumed with news about inflation, supply chain and the lingering pandemic, I’m concerned about something far more important – the physical and mental well-being of our employees. They are our most valuable asset and we are doing everything we can to help them and protect them.

The last two years have been unbelievably challenging for our employees and current circumstances aren’t much better.

Masks may now be optional but the risk of getting Covid remains high. While the current strain of Covid is less likely to cause serious illness, being infected is still disruptive. We provide employees with as many paid days off as they need to be healthy and safely return to work but family members may get sick or have to isolate. That presents financial and practical implications. Just think about kids and school, grocery shopping as well as getting to appointments. The constant worry about getting sick is unprecedented and takes its toll on people.

The pace of production in our plant has been intense. We are often struggling to keep up with demand, particularly as customers are challenged by off-shore suppliers. That, in turn, puts immense pressure on our staff. Every part, every component and every caster is critical. There is little to no down time. The pressure to produce and meet customer requirements is unending. It’s really hard to sustain the physical and mental effort needed to be “on” all the time. As I walk through the plant, I can see the strain on employees’ faces and it worries me.

The price of everything from gas to groceries to health and beauty supplies is rising quickly. And, as interest rates climb, housing costs are going up. To offset some of the impact, we give our employees store gift cards every other month. While that helps, a pay cheque definitely doesn’t go as far as it did a few months ago. The financial pressure on employees is dramatic.

We are slowly bringing our customer service staff back to the office. Working from home offers lots of convenience and flexibility but being isolated from fellow employees creates loneliness. It’s clear that employees crave the camaraderie of being in the office together. In the coming months, we’re hoping to have everyone back together again and to restore the family atmosphere that was a hallmark of Algood. And I am definitely looking forward to our first summer luncheon in almost three years.

While we consider capital enhancements to mitigate supply chain issues and buffet us from inflation, we know there is no greater investment we make than in our human capital – our employees. Even though I am very concerned about their physical and mental well-being, I believe that, with a little help from us, our employees will weather the storm. They just want to get back to some sense of normalcy and I couldn’t agree more.

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24
Feb
2022

Algood at 53. Then, now and the future.

Last Friday, Algood celebrated its 53rd birthday. Much has changed since our father, Max Guttmann, started Algood in 1969. But there’s a lot of truth to the adage that the more things change, the more they stay the same. There’s no question that looking at Algood then and now creates a portrait in contrasts (as you will see in the photos below). While my brother, Sean and I strive to make our own mark on the company, we feel our father’s presence and the values he held dear every day. And now, there’s a new generation who will add their very own touches to the culture and tradition that are so much a part of who we are.

Our father was a tool and die man, making stampings for brake drums. When the opportunity arose, he borrowed $3,000 to buy the machinery to make casters. He had two lines – one for small furniture like the TV dolly pictured below and one for office chairs. It was small and easy to manage. Then in 1972, he showed his competitors that he was a fighter by acquiring his own injection moulding equipment, which allowed him to produce plastic and urethane wheels. Perhaps more than any other business decision, that one made him the master of his own destiny.

Max was a problem-solver and a creative one at that. When the people at McCullough were struggling to produce a shroud for their chain saws with ten dies, he found a way to do it with three. That earned him a trip to L.A. Later, he found was one of the first people in the industry to find a way to simultaneously lock the wheel and the swivel on a caster. The ALock is a mainstay of our available brake options to this day.

If our father could see Algood today he would be blown away by the equipment and the processes as well as by the number of people that work here and the sheer volume of casters we produce in any given week. At the same time, there is much that would be familiar.

My father never forgot how he was welcomed to Canada as an immigrant. He made a point of helping other refugees families get settled in Canada, including the Vietnamese boat people in the 1970s. He also maintained a strong commitment to doing business in Canada and supporting other Canadian businesses. A number of years ago, with Dad’s principles in mind, we made a major commitment to invest in our own equipment and our future here in Canada. The events of the past two years have strengthened our on-shore resolve and made us even more proud to be a North American manufacturer.

Max respected and was connected to his employees. He appreciated what they brought to the company, never taking them for granted. Today, there is nothing that we value more than our staff. We are particularly proud of the ways in which we have protected and accommodated employees as we faced the challenges of Covid. With numerous people who have been with the company for decades, we have a deep sense of responsibility for every employee.

In 1969, small business strategy was simple. Produce goods of outstanding quality and deliver them on time, every time. Guess what. That hasn’t changed. We know that in 2022, what distinguishes Algood is our ability to produce casters of superior quality and get them to our customers exactly when we said we would. As an ISO 9001 company, we make an ongoing commitment to every aspect of quality.

So, what has changed in 53 years? For starters, we are totally committed to high-quality industrial engineering design. Through investments in CAD and 3D printing as well as the expertise to leverage the technology, our casters are well-engineered and beautifully designed. That same industrial design capability has also allowed for the in-house production of four robotic welding cells as well as numerous automation enhancements to our equipment.

We have become more innovative and our product line has increased exponentially. Many of those products have become industry leaders, like our RollX™ wheels with their sister Lava™ high temperature wheels and our iLock™ multi-positional braking system.

While some of the equipment our Dad bought over 40 years ago is still running well, we have more machinery – and more sophisticated machinery – than ever before. The production floor includes stamping and injection moulding equipment, three CNC machines, automated assembly stations and more. We also have a fully integrated manufacturing facility that includes a complete tool and die centre as well as our engineering and design complement.

Perhaps more than anything else, Algood’s success has been founded on a deep sense of family values. We are not a corporate conglomerate. We make decisions based on principles, integrity and honesty. The Algood stamp on every product signifies the personal responsibility that we take for its quality. Together, with our employees, we see ourselves as a family. And of course, starting in 1992, the second generation of our family took the reins in leading our company – with me as the President and Sean as the Vice President of Manufacturing.

Now, as my son Elie has made a personal commitment to be part of the future of Algood, he becomes the third generation that will take responsibility for the company. Undoubtedly, he will make his own unique mark, as I have made mine. What is equally certain is that he will be guided by his grandfather’s enduring values and principles.

2 comments on “Algood at 53. Then, now and the future.
  1. Trevor Abell says:

    Wonderful lineage & background story. Keep up the good work.

  2. Fred Simonetti says:

    We at Simfer would like to congratulate you on achieving this milestone that not to many companies achieve. We are also grateful to Max for allowing us to become Algood’s distributor in the province of Quebec.

    Just like you said Max was eager to help Canadian businesses. I will always remember Max as a generous man who was ready to help us succeed in business when we began in 1983.

    Thank you for your continuing trust and here’s to another 53 years.

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15
Dec
2021

7 Manufacturing trends for 2022

It’s hard to believe that we have weathered another year in the throes of a pandemic. Strangely, while business is better than it was last year at this time, the outlook feels less certain. The economy seems like it’s on the edge, being impacted by so many factors. To survive and thrive in the year ahead, we’re going to have keep our heads up and our eyes open. As I see it, there are seven heavily interrelated trends that will require our attention and dominate the manufacturing sector in 2022.

Each of these seven trends have so much impact on each other that it’s almost hard to separate them. It definitely creates a scenario in which the most prized qualities for 2022 will be the insight to untangle complex situations and the nimbleness to do something about it. Here are seven factors to keep your eyes on.

Supply Chain – The flooding disaster in British Columbia exacerbated what was already a very difficult situation. It will continue to be challenging to source raw materials and components – at any price. For example, plastic material that we were previously able to get in one to two weeks is now taking six to eight weeks. Over the years, we built a reputation for getting product to customers on time but even our delivery dates have slipped from their exacting standards.

The good news is that we’re managed to secure most of our supply chain for the first half of next year. The bad news is that  but beyond that time frame, there are too many variables to be able to predict what will happen.

Manufacturers that have made themselves self-sufficient will be better able to weather the storm. For example, at Algood, we’ve been able to mitigate delays by having our in-house engineering department make changes to our tooling. When a hard to come by manufacturing component like a spray lubrication mechanism was not available, we created our own.  To control your own destiny in 2022, you will need to be independent.

Inflation – There isn’t a day that goes by without a price increase on something including raw materials, parts and operating costs. Frankly, it’s out of control and while many suppliers have no choice but to increase prices, some are taking advantage of the situation. Ultimately, inflation may put a damper on growth in the manufacturing sector. Interestingly, many price increases stem from our environmental efforts. For examples, the cost of plating and heat treating has increased significantly because of related carbon taxes.

Staffing – Whether a result of the Great Resignation or lingering government benefits, it’s much harder to find skilled employees today. That impacts production capability and will continue to increase staffing costs in 2022. In addition, the cost of keeping employees safe and healthy continues to rise, helping to fuel inflation.

Growth – The market size of the manufacturing industry in the U.S. is expected to increase 9.8% in 2021. That’s impressive, particularly compared to the 0.4% per year growth in the five years before that. While that’s good news, it comes with its challenges. At Algood, we have seen significant growth in orders but we have had to meet that demand with the same machinery within the same plant. And, as noted above, skilled employees are harder to find. All of that makes ingenuity an essential quality for the coming year.

R & D – Meeting the demands of Covid and simply surviving the pandemic put a damper on new product development. But as the manufacturing sector rebounds, new product development has slowly picked up steam. At Algood, we have a number of new products and re-designs in the works and are looking forward to releasing them throughout 2022.

We are also investing in both physical and human resources. We made significant machinery acquisitions in 2021 and will continue to expand our production capability in 2022. That includes hiring additional uniquely skilled individuals who can help us find ways to produce more product with fewer people hands-on.

Reshoring – The supply chain situation combined with uncertainties about quality and accuracy is fuelling the trend toward increased North American manufacturing. Many of our customers have implemented mandates against materials produced off-shore. In addition, many other manufacturers are seeking our assistance in buffering themselves from the effects of overseas production.

Agility – As noted above, all of these trends are interrelated and create a complicated outlook for the year ahead. The difference between success and failure may come down to the ability to quickly forecast change and the flexibility to take action. The challenges of 2022 will take their toll and the companies that have the foresight to zig when others are zagging will win the day. Those are the nimble ones that will still be standing next year at this time.

Of course, staying in touch with our customers will be continue to be key to our success in the coming year. Please let us know about your upcoming requirements and how we are doing. Open lines of communication will allow us to help make 2022  a remarkable year for you.


Let me take this opportunity to wish all of our customers, distributor partners, suppliers and colleagues a very happy holiday season and all the very best for 2022.

2 comments on “7 Manufacturing trends for 2022
  1. Shane Gamble says:

    A big yes for Reshoring. We have given too much of our capability away and it has backfired.

  2. Craig estoy de acuerdo que va a ser dificil el 2022 para la industria en general, no hemos pasado todavia la Pandemia y tenemos mucha incertidumbre respecto del Covid.
    En Latinoamerica particularmente en Ecuador ha habido un buen manejo de la Vacunacion y podemos trabajar con mas tranquilidad ya estamos pasando el 75 % de la poblacion totalmente vacunada.
    te deseo los mejores exitos para el 2022 y que tengas una feliz Navidad tu y tu familia, al igual que para todo el personal de Algood mis mas sinceros deseos.

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21
Oct
2021

2 Supply Chain Truths

You can’t read an industry e-newsletter or visit a business website these days without reading something about the supply chain logjam that is gripping the world. But with all that has been written, there are two lesser-known truths that don’t get mentioned. First, the current situation was entirely predictable and as early as last January business and political leaders could have been working to mitigate what was coming. Second, there is a North American bright side to this mess.

In March 2020, the world, and with it the manufacturing industry, shut down. Completely.  The only goods that were being produced were related to fighting Covid. Just-in-time manufacturing, which had dominated the industry for decades, stopped dead. Employees were laid off, plants were closed, ships were docked, rail cars and transport trucks sat in yards.

In early 2021, as vaccination campaigns were being planned and implemented, a glimmer of hope emerged. That was the inflection point. That was the time for planning and action. It was clear that restarting the economy was going to be like starting a car that had been sitting for months. It was going to cough and sputter and it was going to need programs and policies to smooth the way.

By the spring of this year, the demand for goods was building. Gearing up to meet that demand didn’t go very well. Plants had to be brought back to life. Raw materials had to be sourced and most importantly, employees had to return. That was particularly difficult with concerns about workplace safety, parents having to be home to support their kids’ online learning and government assistance programs that, for some, made not working affordable and attractive.

Demand quickly outpaced supply and that imbalance has only grown in the past few months. Now, we wait weeks or months for supplies that used to be available in days. Even after goods have been produced, it takes an inordinately long time to receive them. Shipping supplies, like skids and boxes, are scarce and transportation channels are clogged. The economy needed to go from 0 to 100 and the manufacturing engine couldn’t keep up.

The situation is even worse for companies depending on product that is manufactured offshore. China had huge challenges getting workers back into plants and now is contending with power supply issues that are shutting down operations for one or two days a week. In addition, getting materials here from the Far East has been plagued with problems. There is now a worldwide shortage of shipping containers and even when goods are finally on the water, the backlog at North American ports accounts for weeks-long delays.

All of that leads to the second truth – the silver lining. The advantages of North American manufacturing have never been greater. While offshore producers need 16 weeks to supply goods, we can manufacture and ship casters in a quarter of that time. In the time it takes for one of the millions of containers at congested ports to finally be unloaded, North American suppliers, like Algood, are satisfying their customers.

In addition, the quality and accuracy of overseas shipments can’t be taken for granted. So, imagine that you wait four months to receive the supplies you need to finish a project that is delayed and you discover they can’t be used and need to be returned. That’s not a hypothetical situation. It’s happening every day.

The global supply chain shortage may be doing more for reshoring movement than any previous initiatives. North American manufacturers have the capability, expertise, ingenuity and the drive to produce goods of guaranteed superior quality with lead times that are shorter than those of any offshore producer. If that’s not a competitive advantage, nothing is.

Hopefully recognizing these truths will lead to change. On one hand, government and business leaders may be more proactive when faced with a looming global business crisis. And, on the other hand, the trend toward North American production may now have the momentum to rejuvenate the manufacturing sectors in Canada and the U.S.

7 comments on “2 Supply Chain Truths
  1. tom lombard says:

    you left out the Longshoreman’s strike in Long Beach California, and around the USA

  2. David Cranston says:

    Great synopsis of what has happened. The only thing that needs more emphasis is the terrible things that the Democrats have done to aggravate the problem here in America. The money they are flooding the country is making it possible for workers to not work and that is just one of many disasters they are promoting that’ll destroy business. If their trillion dollar bills go thru it will truly destroy our productivity.

  3. Lee Harrison says:

    Well said, Craig. Classic case of reactive versus proactive. This is proving to be the most problematic time that I’ve personally experienced within our industry.

  4. Mark A Mullin says:

    Excellent read Craig!
    I like they way you think…. nice positive spin and yes I agree there are opportunities for North American manufacturers

  5. Mark says:

    Also don’t forget a couple other truths in this crisis…. the cost of a container from China has gone from 4,000/ container to well over $20,000 a container (over 500% increase within 1.5 years), the cost of the CYN has gone from $7.15 US dollars to $6.38 ( an increase in imports of over 10% in 1.5 years) and the 15% to 25% tariffs put in place by President Trump are still in place. Oh yeah, a supply chain of 4 weeks or less (two or less once caught up) vs. 16 weeks today (best case 8 weeks if we get back to normal import lead times) would require a lot less inventory to assure supply is available when your customer needs it…… very large working capital and customer satisfaction improvement.

    All these additional truths, along with Craig’s comments above, should make bringing your products back to North America an easy analysis.

  6. Craig Guttmann says:

    Thanks for you input!

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24
Jun
2021

A New Normal

Here in Canada, vaccination rates are soaring while Covid case rates continue to fall. While our reopening may be lagging behind what’s happening in many parts of the U.S., businesses and manufacturers across the continent are talking about returning to normal. But maybe returning to normal isn’t possible or maybe there’s a better idea. At Algood, there are many ways that we are using what we learned in the past 16 months to create a new and much better normal. Here are just some of them.

Employee Health, Safety & Scheduling
Gone are the days when no one cared about employees who come to work with the sniffles or when anyone can enter the plant. We’ll be protecting our surroundings by doing a lot more health education and restricting access to outsiders.

The last 15 months have proven that people can be productive working from home. Even before Covid, we had begun discussing the possibility of having our customer service reps and other office staff work remotely. We knew that it would save them the stress of traveling to and from the office while providing more time to meet the needs of their families. We’re committed to making it an option for those staff members who aren’t totally Zoomed-out.

Travel and Customer Meetings
Covid has proved that you can achieve outstanding customer service online. It has also has exposed the many costs of travel. We’re always looking for the best way to meet our customers’ needs and now we know that a Zoom call might be the best solution. However, a lesson we learned from Covid is that personal interaction is irreplaceable. Rest assured that I’ll still be booking many flights to see our customers.

Disaster and Recovery Planning
In our very early discussions about Covid, I urged our employees to think about it like a fire – that spreads quickly and does increasingly greater damage. Now, we understand that we really have to be prepared for any disaster and have recovery plans in place. What happens if a tornado rips through our plant or if we are the victims of a ransom ware attack? We have put a disaster and recovery plan in place and are meeting every six months to review and refine it.

Supply Chain Management
The popular thinking on this is that businesses now have to avoid putting all their supply chain eggs in one basket because Covid has revealed just how vulnerable companies are to their suppliers. The other side of the coin is that sourcing supplies from multiple vendors affects prices. Making a company a sole source vendor may reduce the costs and allow manufactured goods to be priced more competitively. We’ll be looking at both sides of the coin to ensure that our customers get the best service and the best possible pricing.

Reshoring
Pre-Covid and during the Trump administration the idea of producers pivoting to North American manufacturing was gaining traction. Now we are seeing that the real price of over-dependence on Asian markets is unsustainable lead times and undependable quality. Not only are more businesses repatriating their manufacturing plants, but we have more customers insisting on goods that are 100% North American made – and we expect both of those dynamics to continue.

Just-in-time (JIT) manufacturing
Lean or JIT manufacturing was a widely accepted practice pre-Covid. The idea was that by receiving goods only as they are needed for production, inventory costs and wastage could be reduced. The obvious downside is that all those benefits can be nullified by delays in the supply chain. The predicament is that post-Covid, you can’t count always on a producer’s ability to provide supplied goods exactly when they are needed. No matter how JIT fits into the future of the manufacturing sector we’ll be ready to meet the needs of our customers.

In many ways, we will be a better supplier and a better manufacturer because of the lessons learned from Covid. A new normal will be a very good thing.


Wishing our distributor partners, customers, colleagues and suppliers a safe and relaxing summer – and much success in the balance of 2021.

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04
Feb
2021

The Vaccine: A Manufacturer’s View

These days, everyone is talking about Covid-19 vaccines. It’s a particularly hot topic here in Canada because our supply of vaccines coming from a Pfizer plant in Belgium has been significantly reduced this month. While there are healthcare, political and business aspects to the discussion, I can’t help thinking about this vaccine issue from the perspective of a manufacturer. And that leads to some pretty eye-opening perspectives.

Pfizer’s vaccine supply to Canada is being produced in a plant located in Puurs, Belgium. This is a manufacturing facility that was, until this year, producing 400 million units annually. Having become the centre of Pfizer’s pandemic response in Europe, it is now expected to deliver about 1.5 billion doses of the Covid-19 vaccine by the end of 2021. Consider that the Pfizer vaccine was just approved in December. That’s a 400% increase in output with next to no lead time.

 

Canada’s supply reduction is a result of modifications being made at the plant in Belgium to increase capacity. To achieve a 400% increase in output, there is no doubt that new machinery would need to be added and doing that without impacting output is impossible. Having seen what happens when we add machinery to our plant in Toronto, I can only imagine the disruption being caused by adding equipment in Belgium. Frankly, it’s impressive that supply is only being cut by 25%.

The investment Pfizer is making in this facility is enormous. Production equipment is very expensive and very specialized. There are tens, if not hundreds, of millions of dollars of machinery on the floor in Belgium. In addition, there are over 2,000 workers at the plant in Puurs. If I lie awake at night thinking about the capital investments we are making at Algood, the people at Pfizer must never sleep.

This is a facility that is running 24/7 where every single unit produced is precious. There is no room for any delays and yet, as a manufacturer, you know there will almost certainly be glitches. All it takes is one simple bearing to fail and a production line can be down for hours, if not days. Production designers must come with up a plan that will meet targets despite those inevitable contingencies.

Beyond the equipment and the output, there are many important considerations. For example, 1.5 billion doses annually is over 4 million doses daily. You need an immense amount of space to store even one day’s production before it is shipped. Now, add to the challenge the fact that the Pfizer vaccine must be kept at -70ºC, which requires specialized freezers. In addition to all that, the facility must be kept perfectly clean to preserve the sterility of the vaccines and all Covid precautions must be maintained. It makes storing a day’s worth of caster production look like a walk in the park.

The supply chain logistics are mind-boggling. Besides the chemical ingredients in the vaccine, there are bottles, protective syringe caps and labels that must be available in never-ending supply. Any supply chain gap has the potential to halt production. While Pfizer has achieved some vertical integration, managing the supply chain is a thankless job.

Finally, I think about the pressure being put on Pfizer. Its CEO is fielding calls from political and healthcare leaders, business partners and investors while presiding over the efficient operation of the company. I recall the pressure we were under at Algood supplying casters in the early days of the fight against Covid. Fielding demanding and panic-filled calls at literally every hour of the day, the stress was almost unbearable. I can’t imagine how that effect is multiplied when you are supplying the world and my respect goes out to those leading Pfizer.

You see, while there are many facets to the discussion about Covid vaccines, there are some that can only be seen by a manufacturer.

5 comments on “The Vaccine: A Manufacturer’s View
  1. Craig Thompson says:

    Well said!

  2. RAY GAMMEL says:

    This is a brilliant, well-written article. The enormity of scale should be obvious to everyone who stops to think it through. Thanks for sharing your perspective.

  3. Craig Guttmann says:

    Thank you for your comment! I truly appreciate it.

  4. Allan Bruce says:

    Craig
    You should get this article published in one of the major newspapers. the Public needs to know and understand what is going on.

  5. Don Morriss says:

    Hello Craig, enjoyed your article! Although I’m also a manufacturer and all things being relative, I can only imagine the production challenges at that level.

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10
Sep
2020

Business travel & Covid preparation

Algood and Covid preparationThis past February, the members of our management team looked at me like I was crazy as I rattled off all the measures that I thought we should immediately implement. I had just returned from two weeks of travel overseas and in the U.S., and from what I witnessed it was clear to me that the coronavirus (it wasn’t called Covid yet) could potentially have devastating impact. While business travel can be a real pain, but there is also no question that my travel in the weeks immediately before the onset of the pandemic provided me with the foresight to preserve the wellbeing of our employees and the viability of our company.

In late February and early March I found myself in places that were being dramatically affected by Covid. People were getting sick and those who weren’t were getting anxious. Governments were scrambling to respond and it was obvious that something huge was going on.

When I returned to Canada, I was really disappointed to see how little was being done by governments to prepare for a pandemic. That made me all the more determined to ensure that Algood and its people would be as safe as possible.

I began our management meeting by saying, “we have to treat this like a fire.” Fires spread quickly and can be unbelievably destructive. It took a while but I convinced the team that we needed to act and then the ideas began to flow. There is no question that the measures we put in place six months ago were the key to our ability to survive. And most of those measures are still in place today. Here’s what we did.

  • We compressed the work week from five days to four. That reduced the amount of time that staff we were in the plant and office, minimizing their travel to and from work
  • We expanded the night shift encouraging people to move from day shift to night shift to lower exposure to fellow employees
  • Masks became mandatory for all employees
  • We ordered as much PPE as we could get
  • Because masks were already in short supply, we created our own bandanas for employees to wear
  • We installed workspace barriers to protect employees
  • We began planning for moving all non-plant staff offsite and determining how to manage the company remotely We began planning for moving all non-plant staff offsite and determining how to manage the company remotely
  • The building was sealed. No one other than employees could enter for any reason
  • Knowing that our supply chain would be vulnerable, we began seeking out alternate sources
  • Contingency plans were developed in the event a staff member became infected including the communication and safety protocols and a standby request to a company that would sanitize the entire plant
  • A schedule of health and safety meetings was put in place

As I said, most of these measures are still in place. In fact, at a recent health and safety meeting, employees told us they wanted to continue with this approach. In hindsight, there is very little, if anything, I would have done differently and the reality is that this crisis is far from over. We remain vigilant and are asking our employees to do the same.

Thankfully not one of our employees has fallen ill with Covid and business is strong. While there is undoubtedly some luck involved in that, I am certain that our actions have had impact.

Maybe when I can resume traveling, I’ll be a little more appreciative of the foresight and insight that it can bring.

One comment on “Business travel & Covid preparation

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18
Jun
2020

Doubling Down in a Pandemic

You might think that a global pandemic is a time to play it safe in business. You know, hold the line of spending. Don’t make any commitments. See what tomorrow brings. But that’s not the approach we are taking at Algood. Tony Robbins said, “If you are not growing, you are dying.” We think that’s true even in the middle of a worldwide crisis. And that’s why we are doubling down on key elements of our business, like engineering, capital and R&D.

Within a week of the lockdown measures being introduced in early March, we were in 24/7 manufacturing mode, building casters for hospital beds, IV carts and other essential healthcare applications. Our fully integrated manufacturing facility and our people were stretched to the max. For me, it may have been the most stressful eight weeks in over 30 years in this business. As vendors scrambled to get the components that would allow them to meet the demand for medical equipment, I was answering calls and emails at all hours every day. Even, in the midst of that insanity, we continued to think about how we should be growing our business.

Then, almost as if a tap had been shut off, business became eerily quiet. Almost nothing was happening. There were very few orders and even less calls or inquiries. It was certainly a time when many business owners would sit firmly on their hands, hold their breath and do nothing until sales picked up. But we forged ahead with our business development plans.

Now, as more businesses are coming on line and demand is beginning to grow, we are ready to meet the needs of our customers. Here’s how we have been investing in the future:

Engineering – We enhanced our technical capability by hiring an additional engineer and providing him with the necessary equipment. We recognize that our ability to design products that meet both customer requirements and exacting standards requires particular expertise.

Manufacturing Capital – The efficiency of our production and assembly processes will be dramatically improved through the recent acquisition of a robot and more to be added in the fall. Our ability to deliver high quality products in the timeframes needed by our customers is at the heart of our success.

Product R&D – We have at least ten new products or product enhancements at various stages of development. New caster and wheel announcements will begin in the late summer, and along with announcements of production enhancements, will continue into 2021. Great looking products built to last and that precisely meet customer specifications is the foundation of Algood’s reputation.

This isn’t our first rodeo when it comes to dealing with financial uncertainty. In response to the economic downturn of 2008, we re-examined our business model and took a path different than many of our competitors. We decided we need to make the investment that would allow us to become more efficient, more design-focused and better leverage the advantages of being a fully integrated manufacturer. We learned a lot from that experience and it has guided our approach to the current situation.

Now, as a result of being way more proactive than reactive, we are poised to be a leader in the caster industry as the economy reopens. By doubling down on our investment in the future, we are seeing well beyond the current challenging circumstances and laying the groundwork for our continued success.


We hope that all of you are staying healthy and safe – and that business is slowly getting back to normal. When you are ready to look at local source manufacturing and innovative new products, please be sure to contact us.

3 comments on “Doubling Down in a Pandemic
  1. Brent Tuttle says:

    You are right this is the time to move ahead.

  2. Brent Tuttle says:

    Move ahead while others just sit tight.

  3. Guttmann Craig says:

    Thanks for support! We truly appreciate it.

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21
May
2020

Prepared for the Pivot

The cascading financial impact of the COVID crisis continues to mount. But emerging from the economic repercussions will be a much larger and more pervasive dynamic. Businesses reflecting on the overwhelming dependence on offshore providers that was revealed in the past months will begin looking toward more stable and reliable supply chains. I believe there will be a colossal collective reshoring pivot as buyers seek out North American suppliers. At Algood we are prepared.

In March and April of this year we went through the most demanding and stressful period of production in our history. To supply casters for critical healthcare applications, we became a 24/7 operation. With lives hanging in the balance, every request was more urgent than another. Beyond allowing us to do our part in the fight against COVID, the experience provided us with valuable insights into how can achieve even greater manufacturing efficiency. It was also presented me with an eye-opening perspective on the state of the global supply chain.

For decades, producers and providers have been attracted to the incredibly low prices offered by Chinese and other off shore suppliers. Long lead times and sometimes inconsistent quality were seen as a fair trade off for the pricing, and therefore competitive advantage offered by a low-cost supply chain.

But in the past two months, attitudes seem to be shifting. There has been an awakening to just how dependent North America was on goods from China and how detrimental that is. When we needed everything from PPE to antibiotics to respirators – and yes, casters – in an instant, we realized that we didn’t have that capacity. It took emergency measures to re-configure manufacturing facilities to meet demand and even with that, it was necessary to have supplies delivered by air from China at absolutely exorbitant rates. So much for the price advantage.

The perils of using offshore suppliers is something we at Algood have been hearing about and writing about for years. To be clear, we are not motivated by politics. Rather, our opinions about the need for reshoring were and are primarily a result of what we have been hearing from our customers.

As early as December 2015, I wrote this in one of my regular blog posts, “Customers just don’t want to wait months to receive product manufactured offshore that ends up being sub-standard – even if they can save money.”

And in September of last year, after spending a number of weeks on the road visiting customers, I observed, “There are frequent delays in delivery and the product [produced offshore] received isn’t always exactly as ordered or built to the necessary standards. Companies buying casters are working on tight deadlines and tighter budgets. Goods that can’t be used or late deliveries have a cascading impact on production and sales. It’s not surprising then that customers are looking for suppliers that are manufacturing in North America.”

Now there appears to be a collective aha! moment amongst buyers and suppliers as they realize just how unstable and injurious offshore supply chains are. There is a looming large-scale pivot that in the coming months will see many companies rethinking purchasing policies and seeking out North American manufacturers.

At Algood we are ready. With our fully integrated manufacturing facility, we are able to produce standard items as well as creative caster configurations, often in less than a week. Our internal design and engineering teams ensure that superb quality is always guaranteed. Because we are in control of the manufacturing process, we can provide competitive pricing.

We understand that many of our customers are just re-emerging from lockdown and may have to confront challenging circumstances for a while. But we have great confidence in their diligence and ingenuity. They will prevail. When they are ready to confront the cold reality of their supply chain situation and pivot to North American providers, we’ll be there to help, support and to stand shoulder to shoulder with them.

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22
Jan
2020

Mental Health: It’s about time

I remember when I was a child my parents would occasionally talk about someone who had a nervous breakdown and was in the hospital. Or, there was a kid at school who was away for a few weeks with a mystery illness. Not only was mental health a term that wasn’t discussed, it was totally misunderstood. But thanks to initiatives like Let’s Talk by telecommunications giant Bell Canada, much of that has changed. As a business owner, an employer, a family member and just as a member of society, I say it’s about time that we talk about mental health.

It’s important to talk about mental health and it’s important for those suffering with mental health issues to be able to talk about themselves. It’s only when the stigma surrounding mental health issues is lifted that people can feel comfortable asking the questions that will lead them to the care that will help.

You’ve got to give Bell Canada a ton of credit for what they’ve done. When they started their Let’s Talk initiative in 2010, mental health wasn’t exactly an everyday topic. People suffering with anxiety and depression were more likely to keep their conditions to themselves. But, as their website declares, “In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health.” They jumped in with two feet. In the past 9 years, Bell Let’s Talk has raised over 100 million dollars, supporting over 1,000 organizations that provide mental health care.

Bell’s efforts have paved the way for many athletes and celebrities to go public with their mental health issues. As a passionate Toronto Raptors fan, I was impressed with the courage of DeMar DeRozan, who in February 2018 revealed his lifelong battle with depression and anxiety, saying, “It’s not nothing I’m against or ashamed of.” More impressive was that DeMar recognized that he could help others by telling his story. As he said, people could look at him and think, “He goes through it and he’s still out there being successful …”I have no doubt that his statements were uplifting and comforting to thousands of people.

Even here at Algood, mental health is on our radar. In part that’s because of the coverage provided by the health benefits we offer our employers. But mostly it’s because we recognize that the people who work for us are our most valuable asset. They get more care and attention than any piece of equipment, no matter how expensive. We have an obligation to provide a safe and healthy work environment and that’s what we strive to do every day.

This year, Bell Let’s Talk day is next Wednesday – January 29 and I urge everyone to get behind it. For every tweet using the #BellLetsTalk hashtag and for every Bell Let’s Talk interaction on other social media platforms, Bell will donate 5¢. Last year, there were over 145 million interactions that resulted in Bell donating over 7 million dollars. Find out more about what you can do on January 29 at the Bell Let’s Talk website.

The “hear no evil, see no evil” approach to mental health is falling by the wayside and that’s a good thing. People can, without fear, seek the help they need and be more productive members of society. Increased awareness allows others to be more sensitive, more respectful and more helpful. As I said, it’s about time.

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